Background & Market Context
Toyota Fortuner, a flagship mid-size SUV from Toyota’s IMV lineup, has been a prominent player in India since its 2016 launch. Traditionally powered by robust 2.8 L diesel engines, the Fortuner has consistently dominated the premium SUV segment.
What’s New: 48V Mild‑Hybrid Neo Drive System
Toyota Kirloskar Motor recently unveiled the Toyota Fortuner Neo Drive 48V and Toyota Fortuner Legender Neo Drive 48V variants. This marks Toyota’s first mild‑hybrid implementation in its rugged, ladder‑frame SUVs.
Key Technical Highlights:
- Integrates an 8.5 kW (11.5 hp), 48 V motor-generator (+85 Nm torque) with the 2.8 L GD-series diesel engine, connected via belt-integrated starter generator.
- Incorporates a lithium-ion battery (7 kg, 13 cells) under the seats, paired with a DC-DC converter.
- Enables regenerative braking, Smart Idle Start‑Stop, smoother restarts, and lower engine idle speed (600 rpm vs 720 rpm).
- Promises ~5% improvement in fuel efficiency along with refined low-speed performance.
Also read this- Maruti Suzuki All‑New Dzire: India’s First 5‑Star BNCAP Sedan
Price & Positioning of all Toyota Fortuners
- Fortuner Neo Drive 48V: ₹44.72 Lakh ex‑showroom
- Legender Neo Drive 48V: ₹50.09 Lakh ex‑showroom
Bookings are open, with deliveries expected from the third week of June 2025.
Impact on Conventional Models:
The launch of Neo Drive variants led to revised pricing—non-hybrid diesel versions saw an increase of ₹40,000, while petrol automatic jumped ₹68,000.
Features & Feature Trade-Offs
Standard Enhancements:
- 360° panoramic camera
- Wireless smartphone charger
- Terrain modes (Mud, Sand, Rock, Dirt, Snow)
What’s Not Included in Neo Drive:
- Ventilated front seats — omitted despite being in premium non-hybrid trims
Styling:
No major design changes—retains bold SUV aesthetics, premium dual‑tone interiors, and sharp LED lighting. Subtle Neo Drive badging available.
Why It Matters
- Eco-conscious choice: Reflects growing demand for fuel-efficient ladder‑frame SUVs in India’s evolving market.
- Competitive edge: Provides modern hybrid efficiency without sacrificing ruggedness—a niche previously unexplored by rivals.
- Brand strategy: Aligns with Toyota’s broader “multi-pathway” approach to carbon neutrality.
Authoritative Sources for Further Reading
